Demo
plumbing firm.
Emergency-service scenario.
Stack: Website Profi · AI Chatbot Profi
Subdomain: demo-sanitaer.webwings-digital.de
// Lighthouse 97
// Schema.org 5 Types
// Built in 6 days
// Live testable
The typical business.
Who we built this demo for.
This demo represents a plumbing and heating company: 6 staff, 24/7 emergency service, specialising in heat pumps and modern heating technology. The fictional "Sanitär Becker" in Mainz does bathrooms, heating, solar, drinking water.
The typical problem for plumbing/heating firms: every call could be an emergency or a non-committal price enquiry. Without pre-qualification the boss has to take every call personally — that eats time and leaves real emergencies waiting. The demo shows a chatbot that qualifies and triages.
What the demo demonstrates
- Chatbot triage for emergencies vs. routine enquiries
- Heat-pump configurator with BAFA subsidy notes
- Schema.org Plumber + HVACBusiness combined
- Emergency-service function with click-to-call
- FAQ schema with 30+ typical plumbing/heating questions
- Lead qualification by job size
What's inside the demo.
The structure.
The demo is built as a classic trades landing page, but with modern lead logic behind every interaction.
Pages in the demo
- Homepage with an instant emergency-service call-to-action and services overview
- 5 service pages: bathroom renovation, heat pump, solar thermal, drinking water, emergency service
- Heat-pump configurator — interactive, with BAFA calculation
- Advice blog with 5 articles on subsidies, the heating law, costs
- Emergency-service page with instant click-to-call, voice agent when lines are busy
Chatbot logic
- Emergency detection: keywords like "burst pipe", "no hot water", "heating cold" → direct emergency number
- Lead qualification: Asks about the problem, urgency, property type, budget — filters out unsuitable enquiries (e.g. tenants without the owner's consent)
- Appointment prep: Collects photos, year of construction, meter reading in advance — saves on-site diagnosis time
- Subsidy notes: BAFA grants, loans, KfW options — compliant as information, not legal advice
- CRM integration: Qualified leads land automatically in Pipedrive/Zoho/HubSpot, unqualified ones in a separate bucket
What you can test.
Live integrations.
Auf der Staging-URL kannst du die Chatbot logic live testen:
- Chatbot "Benno": Try "My basement is under water" — triggers the emergency flow. Try "I want a new heating system" — triggers lead qualification
- Heat-pump configurator: Interactive tool with 5 questions, ending with a price range and BAFA subsidy estimate
- Subsidy calculator: Shows which BAFA grants are currently available, scraped live from the BAFA database
- Click-to-call with urgency: A demo button opens a dialogue that separates emergency from routine
- FAQ schema in action: Google Search shows the answers as rich snippets — visible in Search Console
This is no mockup.
This is real code.
Testable live on request.
Test the plumbing
demo live?
The staging URL for this demo page is available on request. Drop us a line — we'll send you the link within 24 hours. After that you can click through everything live, including the chatbot and voice agent.