Your brand.
Made
tangible.
Branding is more than a logo. It's the sum of all the signals that shape how your customers perceive you. We develop a brand identity that works at every touchpoint — from the business card to the voice agent.
// Logo-System
// Colour palette
// Typography
// Brand Guidelines
What a branding project covers with us.
Logo-System
Primary, secondary, monochrome, icon-only, favicon, social avatar. All in SVG, PDF and PNG.
Colour system
Primary, secondary, accent colours. With HEX, RGB, CMYK, Pantone. Dark-mode variants included.
Typography
Display, body and mono fonts. Font licences sorted. A hierarchy system for web and print.
Three tiers.
Logo
Starter
For founders and small businesses: a clean logo, a simple colour system.
- Logo in 3 variants (SVG / PDF / PNG)
- Favicon + social avatar
- Primary and secondary colour
- Font recommendation (Google Fonts)
- Mini guidelines (4 pages)
Brand
System
A complete brand identity with system and guidelines.
- Complete logo system
- Primary, secondary, accent palette
- Typography system (display, body, mono)
- Brand guidelines (15–20 page PDF)
- Stationery (card, letterhead)
- Social-media templates
Complete
rebrand
Holistic brand development with strategy and rollout.
- Everything in Brand System
- Brand positioning & mission
- Illustration style & icon set
- Photography guidelines
- Brand voice & tone
- Rollout across web, print, social
- Vehicle-livery concept
What goes into a brand.
Logo-System
Main logo, secondary variants, icon mark, monogram. In all relevant formats: SVG, PNG, PDF, EPS. For print, web, embroidery, laser engraving.
Colour system
Primary, secondary and accent palettes. CMYK for print, RGB/HEX for digital, Pantone for spot colours. Checked for accessibility (WCAG contrasts).
Typography
Primary and secondary typeface with the full family. Licence-free or with clear licences. A type scale for headlines, body text, captions.
Visual language
Whether photographic or illustrative — we define how your imagery looks. Style moodboards, do's & don'ts, references.
Tone of voice
How does your brand sound? Formal or casual? A tone-of-voice guide with examples — what you say and what you don't.
Applications
Business card, letterhead, email signature, social-media templates, vehicle lettering, exhibition stand. Depending on the package.
How we arrive at your brand.
Discovery
A workshop with you. Who are you? Who are your customers? Who's the competition? What's unique? What should go? The heart of every good brand.
// Week 1
Strategy
Positioning, brand promise, tone of voice. It's invisible — but without this foundation any logo becomes arbitrary.
// Week 2
Design
Three distinct visual directions. You pick one. We refine it over two rounds into the final identity.
// Week 3-5
Delivery
All files, guidelines as a PDF, a manual for future applications. Plus a handover session so your team knows how to work with it.
// Week 6-8
What we don't do.
Design that lasts.
We're not an agency that designs to current trends. We build brands that last 10 years — because they come from your substance, not from Pinterest.
Not our thing
- Trendy logo design — modern today, embarrassing in 2 years
- Stock-graphic collections — we build our own, or we don't bother
- Cheap rebranding without strategy — swapping a logo with no foundation achieves nothing
- Follow-up projects without guidelines — the brand has to live on without us
Our approach
- Timeless over fashionable — typography that still works in 2035
- Substantial — every element has a reason
- Practical — works on the delivery van as well as in the LinkedIn post
- Documented — guidelines your team (or a successor agency) understands
Frequently asked.
It depends. If you're a one-person show and your brand is your face: a good logo may be enough. As soon as you have multiple communication channels, staff or repeatable marketing touchpoints, there's no way around a system — otherwise every business card, website and social post looks different.
Yes, 100%. Once all invoices are paid, a separate rights agreement transfers all usage rights to you exclusively — unlimited in time, territory and scope. We only reserve the right to show the result in our own portfolio.
It shouldn't happen, because the process is built so you have several decision points. But if it does: we make small adjustments in the first year free of charge. Larger reworks are then on an hourly basis.
We prefer licence-free fonts (Google Fonts, open-source fonts). If a commercial font is essential, we itemise the cost in advance and you decide. Typical licences run between €150–800 for unlimited use.
Logo design (€1,499): 3 concepts, 1 final file, a basic colour palette, a font recommendation. Enough for small projects. Brand System (€3,999): strategy, complete guidelines, typography, visual language, application examples. Sensible for businesses from ~5 staff. Rebrand (€7,999): like Brand System, plus analysis of the existing brand, change support, a launch plan.
Yes, branding can be booked on its own. But it makes sense to do both together — then the website is on-brand from day one and we give you a 15% bundle discount on the total package.
Let's talk
about your project.
30 minutes. Free. No sales pitch. By the end you'll know what's possible — and what it actually costs.