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Our blog is not a content-marketing machine. We write when we have something to say — about digital craft, AI in practice, SEO developments and agency life.
Latest articles.
GEO instead of SEO — the new visibility
How to optimise for ChatGPT, Claude and Perplexity. Why classic SEO isn't enough in 2026. Concrete steps for local businesses.
15 OCT 2025 · 8 min read →
Why we don't build WordPress any more
An honest reckoning with builders, plugins and the true cost of a "cheap" WordPress site. What the alternatives are.
28 SEP 2025 · 12 min read →
AI chatbots: what actually works
After building 30+ chatbots we know what works and what's a waste of money. The 5 most important lessons from practice.
10 SEP 2025 · 6 min read →
Lighthouse 100: is it still realistic?
Why 90+ is the sensible threshold. Where the marginal benefit of perfectionism ends. And why Core Web Vitals do matter after all.
22 AUG 2025 · 7 min read →
Voice agents for tradespeople: do they pay off?
A spreadsheet calculation with real numbers. When an AI phone assistant pays off, and when it doesn't. Break-even by company size.
05 AUG 2025 · 10 min read →
Schema.org for tradespeople: step by step
Practical tutorial: how to implement LocalBusiness, Service and FAQ schema on your site. With code examples and tools.
18 JUL 2025 · 15 min read →
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