Four phases.
No fluff.

Discovery

First call & strategy

One conversation. 30 to 60 minutes. We ask about your customers, your goals, your pain points — and what you've already tried. We don't talk design yet. We work out where things are stuck and where the biggest lever sits.

• Audience analysis · personas
• Competitor scan (3–5 direct competitors)
• Audit of existing assets
• Goal definition with KPIs

Concept

Sitemap, wireframes, copy

We deliver a sitemap, wireframes, keyword list and draft copy. Everything reviewable in the browser. You give feedback, we iterate. Only once the concept is locked does the build begin.

• Sitemap & navigation structure
• Wireframes for all core pages
• Keyword research & SEO strategy
• Draft copy (we write, you edit)
• Moodboard & design direction

Build

Hand-coded, not drag-and-dropped

Now we write — line by line, page by page. You get live access to a staging URL and can watch any time. No template builders. No plugin hell.

• Hand-coded HTML, CSS, JS
• Responsive & mobile-first
• Schema.org & technical SEO from day one
• Performance check (Lighthouse) per page
• Staging preview with commenting

Launch & Grow

Deployment and ongoing optimisation

Deployment, DNS switch-over, indexing. And then the real work: monitoring, optimisation, growth. With Premium, ongoing and with a monthly report.

• Production deployment (Cloudflare / Vercel)
• DNS setup & SSL certificate
• Google Search Console & analytics setup
• Indexing monitoring · broken-link check
• Premium: monthly SEO report